Where everything starts.
Collect what you love, say why, connect it, and take it to the tools where you build.
Private beta · letting people in a few at a time
The Magpie way
Identity isn’t one‑shotted. It’s built, layer by layer.
Every save has a reason.
You write it. One line, while it’s still fresh.
Your taste stays yours.
Magpie won’t pick for you. It just asks good questions.
Planning is king.
Win it in the preparation. Build after.
You have the final say.
Always. That’s rather the point.
Save it with a reason
Paste anything that catches your eye. The card asks “Why did you save this?” right there, while the feeling is fresh. One line is plenty. Future you will thank you.
Try it below →From the Magpie board
“Love the soft gradient.”
Connect like magnets
Images, links, notes: anything sticks to anything. Drag an arrow near a card and it snaps on. Label it “same mood” or “start here,” and the thinking lives in the links too.
See a real board →From the Magpie board
“Everything can connect to everything, and a magnet comes in a lot of shapes.”
Take it somewhere
Done thinking? Pack your references, whys and connections into one brief and carry it to the tools where you build. They start from your thinking, not a guess.
Where does it go? →From the Magpie board
“You are cooking something, grabbing recipes to make something.”
# Handoff: my project
## References and why
- pie poster: the line style
## Connections
- poster → magpie: “how it feels”
## Rules
- line first, colour second
What caught your eye?
Go on, save something. The card will ask you why. That’s the whole trick.
Paste an image (Ctrl+V), drop one here, or pick something below.
Nothing leaves your browser.
A real board, with real whys.
We built Magpie’s identity in Magpie. Three cards answer who it is, what it does and how it feels. Even the ideas we dropped kept their reasons.
design community thread
Who it’s for
For people with taste and a plan.
Solo designers & makers
Your taste, with receipts.
Every reference comes with the reason you kept it. Your eye gets sharper with every save.
Founders starting a product
Think it through before you build it.
Brand, product and flows on one board, so your first build isn’t a guess.
Small teams
One board. Everyone’s whys.
No more “who saved this, and why?” The answer is right there on the card.
Example boards
Boards to learn from.
Peek at how other people think, starting with how Magpie built itself. More boards are on the way.
Brand identity
11 cards · 11 whys
“Line first, colour second.”
A landing page
18 cards · 16 whys
“Kicker, headline, one sentence. Steal that.”
App & product UI
24 cards · 21 whys
“Empty states should feel like a friend.”
Personal taste
63 cards · 63 whys
“I keep saving warm, hand-drawn things.”
FAQ
Nosy questions.
Fair enough. We ask a lot of them too.
Do I really have to write a why every time?+
Yes, one line. That’s the habit that sharpens your taste. Can’t put it into words yet? Hit “Can’t explain yet” and the card waits in Review until you can.
How is this different from a moodboard?+
A moodboard shows what you like. A Magpie board also knows why you like it and how the pieces relate, so you can actually build from it.
What can I put on a board?+
Images, links, notes, components, products, swatches. If it caught your eye, it belongs.
Where does my thinking go when I’m done?+
Wherever you build. Magpie packs your references, whys and connections into one brief that your next tool or teammate can read.
When can I use it?+
We’re in private beta and letting people in a few at a time. Join the waitlist and we’ll save you a spot.
Start your first board.
We’re letting people in a few at a time. Leave your email and we’ll save you a spot in the nest.